.At the launch of Astrid Andersen's brand new line Stel, a discussion held outside on a boat dock, The Road's 2002 song "Turn the Webpage" was blowing up out of the stereo. It was actually a star-aligned, symbolic moment, because the London-trained professional is starting a new phase in her style life, this time focusing the job around herself.Andersen's a lot marvelled at namesake menswear brand was actually centered, multicolored, and also streetwise. Along with Stel, she explained in a pre-show job interview, "I must sit conveniently at the center of it maybe a lot more this time around due to the fact that today it's a girls's wear brand name, and also it is actually extra concerning me and my personal recommendations." Stel likewise mirrors Andersen's advancement as an individual. After stopping her line, the developer moved back home to Jutland in the North of Denmark and possessed 2 kids. She is actually certainly not the individual she was back then.Shifting gears in vogue is difficult to accomplish. Brands appear to tackle lifestyles of their personal, as well as it is actually quick and easy to become pigeon-holed. Stel drop several of style's conventions. The label will present in-season, so what is presented will certainly be actually available for investment. All at once, seasonality is lesser in the Stel formula than relevance. Collections will be actually recognized through variety (01, 02, as well as 03 were actually displayed in Copenhagen), the principle being actually that you can easily come together pieces throughout "periods" both in your closet and also on the marketing flooring. Andersen finds no need for a thoughtful garment to become left even if the schedule pages flip. "The straight translation of stel is actually body," she stated, but it [refers additional to] a fundamental construct in a form of commercial way it [likewise illustrates] a collection of antiques-- when you talk about a tea set, you would certainly call it a stel. For me, that was actually pretty an appealing beginning point in relations to the concept of making both valuables, yet likewise one thing that's a brand new base." Possessing models pose on scaffold was actually fortuitous as it proposes many allegories. There is actually building, which relates to developing a brand-new brand, and the concept of assistance associates with her idea that clothes must work for you. Stel is actually, essentially, a type of mobile offering, however none with the angularity of something like Legos or even piled Mu00e6rsk freight compartments. Action, firm, and empowerment become part of Andersen's planning. "When I speak about the company, I have this tagline: modifying that you can glide in, denim you may dance in, shirting you can easily travel in." Independence, joy, movement.